Increasing your company’s Web Market Share through video

Congratulations! You’ve created a video that conveys the perfect message for your company. All that’s left is to upload and post your video for the world to see, but how does this help your bottom line?

They weren’t exaggerating when they named the world wide web, you will literally be able to share your company’s video with anyone who has access to the internet. So, if this is the case then how does one use video to take advantage of the net for promoting purposes? Engage users in your video, distinguish an identity for your company, make it easy for them to find you by increasing your company’s web market share.


Today, there are many major websites that allow you to post and share videos, here are 6 of them:

  1. YouTube
  2. Facebook
  3. Twitter
  4. Google+
  5. Vimeo
  6. Your Own Website


Sidecar Fun Fact:
More than 500 years of YouTube videos are watched through Facebook every day.

For an effective increase in your market share follow the 3 easy steps below to interlink your social media sites with one another:

1) Make sure to upload your video to video hosting sites like YouTube and Vimeo so your media is readily available in any form for any device. During the upload process make sure to include a link to your website in the description so you can funnel more viewers to your company’s homepage.

2) Always share your video on your website and create a specially-designed and user friendly page for it.


3) Next, post either the YouTube or Vimeo video to your Facebook, Twitter, and Google+ accounts.

By creating an interlinking social media web you have a greater chance of attracting users, potential customers, to your website by capturing viewers from all the media outlets, like YouTube, Vimeo, Facebook, Twitter, and Google+. Plus, all this cross-promotion will help improve your video’s visibility across search engines.

Let’s test the “video increases market share” theory: type “Frank Nash Training Systems” into any search engine. The first search result is a set of links that will lead you directly to the Frank Nash Training Systems (FNTS) website, the second result is the company’s Facebook Page, the third navigates to Frank Nash Training Systems on Yelp, and lastly, there are 4 YouTube Videos, all posted by FNTS. All of these search results drive you to a carefully constructed market share created by Sidecar Productions for Frank Nash; promting users to “find out more” by visiting FrankNashTrainingSystems.com.

Checkout the video that started it all:

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Corporate Video Blogging

Remember when a mission statement taught your customers what your company stood for? Today, it’s not only the mission statement that counts, but the way your website looks, interacts, and sounds that shows what your company is all about. In order for your business to reach the largest possible audience, your website content should consist of videos, interactive buttons, sharing tools, descriptive text, etc. which allow the reader to first become interested, and then compelled to share your information with their friends.

It’s not just text that teaches anymore, and let’s face it, people are too lazy to read a bunch of text. If you are a small corporate company and don’t know how to establish your name on the internet, a video blog is a great way to introduce yourself, your company, and what you are all about.

If you are asking, “How do I create a video that represents my company?” below are some questions you will want to answer that can help create the foundation of your video blogging career:

  • What message do you want to convey?
  • What will the voice and tone of your blog be?
  • What type of people do you wish to reach with your video?
  • Who do you want to be involved?
  • What is the strategy behind the content?
  • What is the desirable outcome of each blog post?
  • How will you make your video?
Sidecar Productions is currently helping Regents Bank to convey their stand for personalized service. Once a month, we head to one of the several Regents Bank locations in San Diego. We meet with a few customers who currently bank at Regents, sit them in front of a camera, and ask them a few questions about their business, their business needs, why they chose Regents, and how Regents meets their business needs. We then bring the footage back to Sidecar headquarters and creatively edit it together, producing a professional promotional video that is short and sweet, but lets the public know what a great job Regents does to help their customers succeed. The final video is then posted to the Regents Bank Blog; along with other banking advice as part of their ongoing marketing efforts.

A few months ago we asked Steve Goldberg from the Belly Up Tavern in Solana Beach why he chose Regents for his banking needs; here is the final video and what he had to say about Regents.


If you’re thinking to yourself, “this is too time consuming and sounds a little difficult,” Sidecar can help. We’ll help you succeed by learning about what your company stands for and creating the video you need to get the public’s attention.

Don’t believe a Video is worth your time? Here are just a few statistics that show how important video is becoming in today’s world:
  • Online video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
  • Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. (Comscore, 2012)
  • 93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)
  • Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010)