Jason Kisvarday has wowed directors, talent and music video sets for years and is finally getting some of the recognition he deserves. DJ Snake’s video “Turn Down for What” featuring Lil Jon has been nominated for a MTV Video Music Award for best art direction and Jason looks to be in the lead. Utilizing puppetry, explosives and camera tricks DJ Snake’s “Turn Down for What” has the potential to really clean up at this years awards. With other videos in this category relying on pop culture references such as Clueless (starring Alicia Silverstone) and Max Headroom, Snake’s video conjures up images of living in an over populated area with the blue collar working class cutting loose to the newest song featuring the hip-hop mogul.
The song is driven by the breaks, building energy and releasing it on the unsuspecting high-rise featured in this video. The outcome is a crazed, crotch thrusting young man who convinces the other tenants to join him in his sexual dance. The talent’s bodies are taken over by the bass from the song and their minds soon follow. Jason’s use of everyday items to dress the sets (and many of my houses growing up) is mind blowing. From the wood paneled walls of a single female’s home, to a family having a dinner together over a bowl of french fries, to a house party complete with red solo cups the viewer feels right at home.
This video isn’t the glitz and glamour that we are used to seeing in the hip-hop world, and this is probably why the video works so well. Everyone from college students to mother’s with children can associate with the scenes. Neighbors refusing to turn down music, parties down stairs that no one invited us too and using your living room to hang wet clothes. This video is a drastic turn from other Lil Jon hits such as “Get Low” and “Snap Yo Fingers” that feature scenes with lap dances at the barber shop and groups of models dancing in their bikinis. This video goes right to the source of a rapper’s fame, the working class. People who just want to turn up the music, dance, and forget the real world for 3 minutes.
Jason Kisvarday has a great chance to pick up some hardware this August 24th at the MTV VMAs. Although this isn’t a voting category, my vote is for “Turned Down for What” featuring Lil Jon for best Art Direction.
Want to see the other nominees?