In June of 2014 Sidecar Productions was hired to create two unique videos to create brand awareness for a tech start up in the San Francisco area. Knowing that the client wished to add value to the project we created a script that was energetic, funny and modern. Time constraints also added to the project’s needs with the product set to launch in less then two weeks.
Maxboost’s Brand Consultant, Marketing Director, and Sidecar’s Senior Project Manager, Eric Staley got together over Skype and hammered out two 45 second scripts that loosely would translate to two, one-minute videos for online distribution. Bryan Decker, Sidecar’s Production Designer, hired Maddie Moon clothing to recreate the look and feel of a high-end fashion show while the show’s producer, Eric, reserved the locations, received and scheduled castings, and hired the 10+ person crew.
The crew consisted of a Director, a Director of Photography, an Assistant Camera Man, the Production Designer and an Art Assistant, a Lighting Technician, a Boom Operator/Audio Monitor, a Fashion P/A to help with wardrobe, a Hair stylist and a Makeup Artist. Also, many on the Sidecar team helped with the production including a Graphic Artist and an Assistant Editor while in post production. Having these resources helped us stay on time and on budget.
The result is a humorous video that has different levels of marketing, humor, and dialogue creating an environment that viewers want to watch over and over. Please enjoy “Maxboost Power” and “Fashionable Slimcases” by Sidecar Productions.
Ambrosia and Maxboost videos by Sidecar Productions