Congratulations! You’ve created a video that conveys the perfect message for your company. All that’s left is to upload and post your video for the world to see, but how does this help your bottom line?
They weren’t exaggerating when they named the world wide web, you will literally be able to share your company’s video with anyone who has access to the internet. So, if this is the case then how does one use video to take advantage of the net for promoting purposes? Engage users in your video, distinguish an identity for your company, make it easy for them to find you by increasing your company’s web market share.
Today, there are many major websites that allow you to post and share videos, here are 6 of them:
Sidecar Fun Fact:
More than 500 years of YouTube videos are watched through Facebook every day.
For an effective increase in your market share follow the 3 easy steps below to interlink your social media sites with one another:
1) Make sure to upload your video to video hosting sites like YouTube and Vimeo so your media is readily available in any form for any device. During the upload process make sure to include a link to your website in the description so you can funnel more viewers to your company’s homepage.
2) Always share your video on your website and create a specially-designed and user friendly page for it.
3) Next, post either the YouTube or Vimeo video to your Facebook, Twitter, and Google+ accounts.
By creating an interlinking social media web you have a greater chance of attracting users, potential customers, to your website by capturing viewers from all the media outlets, like YouTube, Vimeo, Facebook, Twitter, and Google+. Plus, all this cross-promotion will help improve your video’s visibility across search engines.
Let’s test the “video increases market share” theory: type “Frank Nash Training Systems” into any search engine. The first search result is a set of links that will lead you directly to the Frank Nash Training Systems (FNTS) website, the second result is the company’s Facebook Page, the third navigates to Frank Nash Training Systems on Yelp, and lastly, there are 4 YouTube Videos, all posted by FNTS. All of these search results drive you to a carefully constructed market share created by Sidecar Productions for Frank Nash; promting users to “find out more” by visiting FrankNashTrainingSystems.com.
Checkout the video that started it all:
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