Posts by Tasha:

Increasing your company’s Web Market Share through video

Congratulations! You’ve created a video that conveys the perfect message for your company. All that’s left is to upload and post your video for the world to see, but how does this help your bottom line?

They weren’t exaggerating when they named the world wide web, you will literally be able to share your company’s video with anyone who has access to the internet. So, if this is the case then how does one use video to take advantage of the net for promoting purposes? Engage users in your video, distinguish an identity for your company, make it easy for them to find you by increasing your company’s web market share.

Today, there are many major websites that allow you to post and share videos, here are 6 of them:

  1. YouTube
  2. Facebook
  3. Twitter
  4. Google+
  5. Vimeo
  6. Your Own Website

Sidecar Fun Fact:
More than 500 years of YouTube videos are watched through Facebook every day.

For an effective increase in your market share follow the 3 easy steps below to interlink your social media sites with one another:

1) Make sure to upload your video to video hosting sites like YouTube and Vimeo so your media is readily available in any form for any device. During the upload process make sure to include a link to your website in the description so you can funnel more viewers to your company’s homepage.

2) Always share your video on your website and create a specially-designed and user friendly page for it.

3) Next, post either the YouTube or Vimeo video to your Facebook, Twitter, and Google+ accounts.

By creating an interlinking social media web you have a greater chance of attracting users, potential customers, to your website by capturing viewers from all the media outlets, like YouTube, Vimeo, Facebook, Twitter, and Google+. Plus, all this cross-promotion will help improve your video’s visibility across search engines.

Let’s test the “video increases market share” theory: type “Frank Nash Training Systems” into any search engine. The first search result is a set of links that will lead you directly to the Frank Nash Training Systems (FNTS) website, the second result is the company’s Facebook Page, the third navigates to Frank Nash Training Systems on Yelp, and lastly, there are 4 YouTube Videos, all posted by FNTS. All of these search results drive you to a carefully constructed market share created by Sidecar Productions for Frank Nash; promting users to “find out more” by visiting

Checkout the video that started it all:

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Corporate Video Blogging

Remember when a mission statement taught your customers what your company stood for? Today, it’s not only the mission statement that counts, but the way your website looks, interacts, and sounds that shows what your company is all about. In order for your business to reach the largest possible audience, your website content should consist of videos, interactive buttons, sharing tools, descriptive text, etc. which allow the reader to first become interested, and then compelled to share your information with their friends.

It’s not just text that teaches anymore, and let’s face it, people are too lazy to read a bunch of text. If you are a small corporate company and don’t know how to establish your name on the internet, a video blog is a great way to introduce yourself, your company, and what you are all about.

If you are asking, “How do I create a video that represents my company?” below are some questions you will want to answer that can help create the foundation of your video blogging career:

  • What message do you want to convey?
  • What will the voice and tone of your blog be?
  • What type of people do you wish to reach with your video?
  • Who do you want to be involved?
  • What is the strategy behind the content?
  • What is the desirable outcome of each blog post?
  • How will you make your video?
Sidecar Productions is currently helping Regents Bank to convey their stand for personalized service. Once a month, we head to one of the several Regents Bank locations in San Diego. We meet with a few customers who currently bank at Regents, sit them in front of a camera, and ask them a few questions about their business, their business needs, why they chose Regents, and how Regents meets their business needs. We then bring the footage back to Sidecar headquarters and creatively edit it together, producing a professional promotional video that is short and sweet, but lets the public know what a great job Regents does to help their customers succeed. The final video is then posted to the Regents Bank Blog; along with other banking advice as part of their ongoing marketing efforts.

A few months ago we asked Steve Goldberg from the Belly Up Tavern in Solana Beach why he chose Regents for his banking needs; here is the final video and what he had to say about Regents.

If you’re thinking to yourself, “this is too time consuming and sounds a little difficult,” Sidecar can help. We’ll help you succeed by learning about what your company stands for and creating the video you need to get the public’s attention.

Don’t believe a Video is worth your time? Here are just a few statistics that show how important video is becoming in today’s world:
  • Online video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
  • Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. (Comscore, 2012)
  • 93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)
  • Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010)


Todd Lucas the Movie … That’s a Wrap!

Hello to all Todd Lucas: Singer/Songwriter supporters:
“THAT’S A WRAP!” exclaimed Evan Robichaud, Assistant Director, while on location at 6:45pm on July 24th. It was a day earlier than scheduled and with the help of more than 30 crew members Todd Lucas: Singer/Songwriter is officially ‘in the can’. In the month since we sent out our last update, we completed all principal photography for the movie over 21 days of shooting. It was a grueling schedule and required a lot of hard work from everyone involved in order to pull it off but, we could not be happier with the way the shoot turned out and the quality of the images we captured.

Our first week of filming was set at, Co-Producer, Greg Smith’s house. Though temperatures soared and space was limited in the second-floor apartment, crew spirits were high as we quickly learned to work as a team and became very efficient. Our Art Department did a magnificent job transforming Greg’s place into a bachelor pad from 1985 where our title characters lived before making it big.

For the second week of shooting, we moved on to shoot all the scenes which take place at Eternity’s favorite dive bar, ‘The Dirty Bird’. Monday, Tuesday, and Wednesday required our small crew to pack in and out of the Ruby Room at 5am and 5pm so the music venue could continue its day-to-day business. Paul Smith, owner of the Ruby Room, was with us every step of the way offering help, and graciously extended our allotted time on our first day. Again, our crew was up to the challenge (although sleep-deprived) and we got all the shots we needed. The last three days of the week took place at a house on loan from home-owners, Richard and Kathryne Thorpe. This “Expensive House” served as the lavish home of our title characters following their rise to fame. So, of course, in addition to gaudy décor, the place was fully stocked with a pair of DeLoreans, tons of Rubik’s Cubes, and an original 1982 arcade game.

Week three was our most challenging and ambitious week. Starting at a new location almost every day and managing large numbers of cast/ extras pushed the limits of our production team, but by this time we had already been working together efficiently and got the job done. The week started off in Point Loma, at Old Venice Restaurant, where we shot a number of scenes during the day. Later in the week, Jon Gries (Napolean DynamiteLostThe Rundown) was on set for three days to play the role of Barry Goldfield Jr., the band’s record producer. Barry’s father was portrayed by the great Martin Kove (The Karate KidRamboCagney & Lacey), and the two paired perfectly together on screen as father and son during a record signing scene at Lou’s Records in Encinitas. Lou Russell, owner of Lou’s Records, was on hand to ring up many of the cast and crew members for purchases they found while working a long day in his store. We also had more than 30 extras on set that day to help us capture the enthusiasm for the event. A number of other scenes that week were shot at the old Department of Transportation building, including our imitation American Idol scene, an elevator scene, and all of Barry’s office scenes.

Saturday the 21st was our final day of full crew and we were fortunate enough to have the talents of Eric Roberts on set; as the manager of BJ Maxx. St. Vincent De Paul Thrift, in Escondido, was transformed into our 80′s apparel store by our ever-impressive Art Department, led by Jason Kisvarday. Even more impressive was that BJ Maxx represented the third store overhaul of the week for our Art Department and they delivered again, adding incredible depth and texture to our world.

With the production phase of the movie now complete, our post-production team has a lot of work ahead of them, but we hope to have a final cut completed by early 2013. Again, thank you all for your continuing support during this great undertaking; we couldn’t have made it this far without all of you and appreciate your continued support. Congratulations to the cast and crew for a job well done, we are sure that all of their hard work will pay off on screen.