Remixed for the New Year

Drew Carey Show – People for Prez Remix

Frank Nash and Sidecar Productions came together once again to show the world that working-out, coupled with nostalgia and an underground remix, could take their project to the next level.  

The video takes the previously released remake of 5 O’ Clock World by Frank Nash and Eric Staley and adds an underground song by People For Prez with some serious remixing…er, editing.

Frank Nash and Drew Carey

 #wheresMimi

This was Eric’s second time to the East Coast gym and fourth time collaborating with Nash and FNTS.  ”When you’re around him(Frank), you can’t help but get involved with whatever he has going on.  Dancing, lifting weights, singing at the top of your lungs–whatever it is… we wanted to showcase that infectious personality.” said the Director/Writer/Producer. “On the day of rehearsals, Frank hurt himself pretty bad, I was worried that the shoot could suffer.  The next two days Frank came in, nailed his lines, and his timing didn’t miss a beat. We believe this remix of the video shows his rock star personality, and the gym’s fun, energetic atmosphere.”

The video is part of a marketing campaign for the Boston area coupled with print, radio, and television spots airing all month. Frank speaks to trainers around the world about fitness, better living, and business. This video is him thriving in his element, his gym in Worcester, Massachusetts. Hip-Hop and high-energy.

Frank’s upcoming 30-second spots created for broadcast television  can be seen here (below) or on Charter Channel TV3 (channel 193), locally through social media advertising, or on the gym’s website.

FNTS 30 second broadcast commercial #1

FNTS 30 second broadcast commercial #2

5 O Clock Prez

Play 5 O Clock Prez by FNTS

Kickstarter’s $50k to NYC’s AMC: Just a Dream in 2006

Eternity: The Movie showing at the AMC Empire 25 10.17.14

 

Here’s how it happened…roughly:

October 2006 – Sidecar Productions finished post production work on a second feature as editors and effects artists.  In a meeting the owners decided to seek out a writer to create a fun, energetic comedy for their next feature production.

March 2007 – Writer Joey Abi-Loutfi was hired to produce 5 treatments. One of these was a comedic look at the music industry in 1985.  The idea of a loner in the Los Angeles Valley creating heartfelt music about women who don’t like him struck a ‘cord’ with Sidecar and Joey began work on Eternity.

The first drafts were completed in 2008 by Joey.  Sidecar knew for this production to work the estimated budget needed to be reflected in the script. The development process had no funding so the team would meet on weekends to table read and compare notes.

April 1st 2012 - Sidecar Productions kicked off their Kickstarter campaign on April Fools day to raise over $50,000 to start pre-production of Eternity: The Movie. (then called Todd Lucas: Singer/Songwriter) With the help of producer Kevin Tostado and Kickstarter, the first of Eternity’s finances were in place. *

July 2nd 2012 – With additional funding made possible by private investors production began July 2nd starring Barrett CrakeMyko OlivierEric RobertsMartin Kove, and Jon Gries.

December 31st 2012 – The world got it’s first look at Todd Lucas in Eternity: The Movie.  The teaser released on YouTube pictured the loser Todd moving into Reseda from the mid-west and meeting the lovely Gina Marie.  He meets BJ and chaos ensues with the added cast members Tamzin Brown and Donna Ruko.

An old school look at Director Thorpe’s old school look at 1985.

March of 2013 – Eternity’s featured six songs were completed by Nick Faiella and Sean Walsh at Pulse Recordings under the supervision of TLMP in late March of 2013 allowing editors Eric Staley and Ian Thorpe to put the finishing touches on the first theatrical edit.

June 2013 – Focus groups set up by Craig Bentley of Imageworks and  American Dream Cinema had great results according to producer Eric Staley.  ”We learned what we could do and what didn’t work with the audience and the characters of Eternity.  It’s a shame, we lost a good amount of over the top drama we’d like to see, dead bodies, abs flexing from crying…you try and find that balance in a music-comedy” said Eric.

July 2013 - After the second rough assembly Sidecar recorded additional footage to complete the circle in Eternity: The Movie.  Some of the cast and crew were brought back to the Reseda Complex, filmed in University Heights, where the Director’s daughter got to make a cameo. The Ruby Room (now The Merrow) was again called upon for the production.

August of 2013 – Eternity: The Movie started as a block of marble.  All the footage, all the music, all the story line had to be condensed to hit the audience with the cocaine driven spirit of the mid-80s.  Director Ian Thorpe, producer Eric Staley and writer Joey Abi-Loutfi had the opportunity to do the final sculpting of their film 7 years in the making.

September 2013 – Enter Kevin Brough to take on the creating the sounds of 1985 as the film’s musical composer. Get Kevin’s songs on iTunes here, on Eternity: The Soundtrack. The film’s sound effect tracks were created by Sean Walsh and Will Hagan of Privet.

October 2013 – Colorist professionals Fancy Film Post Services got out their neon shades and gave the film it’s final polished-retro look.

December 2013 – The film’s first festival entries were sent out.  Cinequest in San Jose was the first to accept the film. “Bill and Ted’s Journey of Hall and Oates” remarked Robert Emmett of KJFC in an on-air interview with writer Joey and producer Eric during the festival.

March 2014 – September 2014: “It truly is flattering to be selected to these festivals after so many years of hard work.” said writer Joey Abi-loutfi when asked about their upcoming screenings at Outfest Los Angeles and AGLIFF in Austin on September 11th.

July 2014 – Director Ian Thorpe and  Barrett Crake gave audiences what they wanted (over 13,000 views) with Make Love, not Just Sex the music video.

Download “Make Love Not Just Sex” the mp3 for FREE here.

October 17th 2014Sidecar Productions and Vagrant Films Releasing and Publicity will premiere the film in New York City. “Releasing the movie theatrically has always been the goal, but to do it in New York at a great theater is truly special.  I am very thankful to everyone who has helped get us this far through their hard work and dedication.  Hopefully New York (followed by the rest of North America) is ready for this candy-colored ode to cheesy 80s R&B music.” commented Ian Thorpe Director of Eternity.

AMC Empire 25 will host the grand event with 80′s rockers, the film’s stars and special guests.  Join the mailing list here for updated information. More dates to follow.

Eternity: The Movie

facebook page - imdb page - Twitter page - YouTube page

Eternity: The Soundtrack on iTunes

Ryan Levey of VFRPR handles all North American bookings and releasing.  

Please contact Eric Staley eric@sidecarproductions.com for all international inquiries.

* Kickstarter rewards are scheduled for delivery late 2014.

uNu – Ultrapack: Content for The San Francisco Tech Startup

uNu

In May of 2014, uNu (a San Francisco based company) hired Sidecar Productions to create, write, and produce a 30 second low-budget commercial to be aired at a Live 105 Bay Area concert event.  The commercial had to be written, filmed, and edited within two weeks of signing the agreement. Screen replacements needed to be added when the product arrived and it was not camera-ready but our in-house staff was able to solve the problem with After Effects and Mocha.  Within a week we had our script and began the pre-production process.  Actors, equipment, locations, crew, and catering had to be quickly assembled with a delivery date only a week away.

Production designer, Bryan Decker, was able to use a majority of the furniture found at the location.  By adding plants, a slider and some great soft lighting by DP Donnie Eastman, the shoot was dynamic and colorful. Here is the result:

After completing the 30 second commercial spot, the client asked us to create a 60 second overview.  This video was created to inform customers about the UltraPak when they visited the product’s website.  Sidecar wrote, directed and produced the following 60 second and 30 second spots.

The 30 second cut from the 60 second overview.

 

Please contact Eric Staley at Sidecar Productions to learn how we can help your product reach market.

eric@sidecarproductions.com

(858) 384-9937

SidecarEric

Music Video from Eternity: The Movie – October 2014

Barrett Crake ready for another take

Sidecar Productions, in association with Collaboration Factory, has created a candy coated, wayfarer-wearing, look at 1985 with the real-fake song “Make Love, Not Just Sex“. The song is a tribute to the overproduced, synth-sounding era that most would like to forget and features the sultry sounds of of the sax.

Nick Faiella, the song’s producer, and owner of Pop. Control has found the soul of Hall and Oates, combined it with the heartbreak of Richard Marx, and brought it to 2014 with a modern-rock sound and comedic delivery.

Barrett Crake, Todd Lucas in Eternity: The Movie, sings on all of the band’s tracks taking us back to 1980-something with names like “Don’t Let Go (I’m Begging You Please)” and “Double Crossed”.  His performance in the video is over-the-top and dramatic adding to the comedy about a song for making love…not just sex. Myko Olivier, from the hit show Castle, plays B.J. Fairchild in the film and is a constant yin to Todd’s…well, yang. He and his mustache pair perfectly with Crake as the bad-boy sax player from Reseda, California.

Outfest Los Angeles has the city’s first look at the hysterical film attached to this music video this Friday at 9:30 pm. Tickets are currently on standby only at the Harmony Gold Theater on Sunset, more information available here: Outfest Tickets

Shooting Your Own Video – Common Mistakes

So, you want to create a video for your blog or monthly newsletter? Great idea, online videos are hugely popular and are a great way to increase engagement, click-through rates, and conversions. Since hiring a professional video production company is not in your budget or isn’t practical for your situation, you’ve decided to create your own video content. Besides, the Verizon guy made sure to point out how amazing the video capabilities are on your phone, so it is time to kick the tires on that little baby.

You wrote a great script, you have the camera, the drive, and your inner Seacrest is ready to shine… that is when things go terribly wrong. The following are three common pitfalls that can torpedo even the best video intentions:

  1. Lighting – An under or poorly lit scene is a sure-fire way to kill your video. You don’t need expensive professional light fixtures, but your first step should be to identify the main light source in your scene. Typically this is a large window (if you are shooting inside during the day), but could be the sun itself, overhead lights, or a nearby lamp. Standing in front of the window or light source is the quickest way to sink your video. Instead, position yourself so you are facing the light source and then turn about 45 degrees away from the light. Additional lamps can be used to light your background, or positioned on the other side of you (away from the window) to create a more even light across your face.
  1. Audio – Poor audio is the first giveaway of an amateur video and another very common web video mistake. Generally when people think of creating their own video they consider the script, picture, and delivery, but rarely do they think, “Can my audience actually hear what I am saying?” Using an external microphone is always a good idea and almost always required to get great sound. You don’t need the same mics used to record the Beatles White Album, but you should never rely on a built in, on-board microphone. These types of microphones, like the one on your iPhone, are omnidirectional and pick up any noise around your camera, like your computer fan, the receptionist next door, and even traffic outside. Using an external shotgun or lavalier microphone is the way around this problem. Professional wired and wireless mics for video cameras are relatively affordable (especially if you are going to do this a lot), but there are also options out there for your phone: http://www.smartlav.com/
  1. Framing/Composition – Your one-minute of video is worth 1.8 million words (no, seriously, Dr. James McQuivey of Forrester Research counted), so what your audience sees says a lot about you and your business. Creating a visually interesting scene is critical to a successful video and also a common stumbling block. After setting up your lights, you want to place yourself and the camera in a manner that creates interest for the audience. Stage your background (add artwork, plants, brightly colored walls, but no computer screens, light sources, or windows) and then be sure to position yourself a good 5-10 feet in front of that background. Arrange yourself and other foreground objects (furniture, props, the dog) as best you can by following the Rule Of Thirds (http://en.wikipedia.org/wiki/Rule_of_thirds). If you are using your phone, resist the common urge to orient it vertically. For starters, nobody needs to see your feet, unless it’s a video about shoes. Secondly, by shooting horizontally you conform to the way online videos are displayed and your video won’t end up on youTube sideways or with big black sidebars. Lastly, make sure you can see the top of your head and just a few inches above it, because unless you are impersonating Lincoln, nobody needs to see all of your invisible top hat.

Of course there are many more tricks and tips that can help make your web videos more awesome, but paying attention to these three common mistakes will get you on the right track. Hopefully, you are now empowered to go try these techniques out and make great video, but if you are feeling overwhelmed, just call Sidecar and we can help ease your video production pain. Happy shooting!

Increasing your company’s Web Market Share through video

Congratulations! You’ve created a video that conveys the perfect message for your company. All that’s left is to upload and post your video for the world to see, but how does this help your bottom line?

They weren’t exaggerating when they named the world wide web, you will literally be able to share your company’s video with anyone who has access to the internet. So, if this is the case then how does one use video to take advantage of the net for promoting purposes? Engage users in your video, distinguish an identity for your company, make it easy for them to find you by increasing your company’s web market share.


Today, there are many major websites that allow you to post and share videos, here are 6 of them:

  1. YouTube
  2. Facebook
  3. Twitter
  4. Google+
  5. Vimeo
  6. Your Own Website


Sidecar Fun Fact:
More than 500 years of YouTube videos are watched through Facebook every day.

For an effective increase in your market share follow the 3 easy steps below to interlink your social media sites with one another:

1) Make sure to upload your video to video hosting sites like YouTube and Vimeo so your media is readily available in any form for any device. During the upload process make sure to include a link to your website in the description so you can funnel more viewers to your company’s homepage.

2) Always share your video on your website and create a specially-designed and user friendly page for it.


3) Next, post either the YouTube or Vimeo video to your Facebook, Twitter, and Google+ accounts.

By creating an interlinking social media web you have a greater chance of attracting users, potential customers, to your website by capturing viewers from all the media outlets, like YouTube, Vimeo, Facebook, Twitter, and Google+. Plus, all this cross-promotion will help improve your video’s visibility across search engines.

Let’s test the “video increases market share” theory: type “Frank Nash Training Systems” into any search engine. The first search result is a set of links that will lead you directly to the Frank Nash Training Systems (FNTS) website, the second result is the company’s Facebook Page, the third navigates to Frank Nash Training Systems on Yelp, and lastly, there are 4 YouTube Videos, all posted by FNTS. All of these search results drive you to a carefully constructed market share created by Sidecar Productions for Frank Nash; promting users to “find out more” by visiting FrankNashTrainingSystems.com.

Checkout the video that started it all:

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Corporate Video Blogging

Remember when a mission statement taught your customers what your company stood for? Today, it’s not only the mission statement that counts, but the way your website looks, interacts, and sounds that shows what your company is all about. In order for your business to reach the largest possible audience, your website content should consist of videos, interactive buttons, sharing tools, descriptive text, etc. which allow the reader to first become interested, and then compelled to share your information with their friends.

It’s not just text that teaches anymore, and let’s face it, people are too lazy to read a bunch of text. If you are a small corporate company and don’t know how to establish your name on the internet, a video blog is a great way to introduce yourself, your company, and what you are all about.

If you are asking, “How do I create a video that represents my company?” below are some questions you will want to answer that can help create the foundation of your video blogging career:

  • What message do you want to convey?
  • What will the voice and tone of your blog be?
  • What type of people do you wish to reach with your video?
  • Who do you want to be involved?
  • What is the strategy behind the content?
  • What is the desirable outcome of each blog post?
  • How will you make your video?
Sidecar Productions is currently helping Regents Bank to convey their stand for personalized service. Once a month, we head to one of the several Regents Bank locations in San Diego. We meet with a few customers who currently bank at Regents, sit them in front of a camera, and ask them a few questions about their business, their business needs, why they chose Regents, and how Regents meets their business needs. We then bring the footage back to Sidecar headquarters and creatively edit it together, producing a professional promotional video that is short and sweet, but lets the public know what a great job Regents does to help their customers succeed. The final video is then posted to the Regents Bank Blog; along with other banking advice as part of their ongoing marketing efforts.

A few months ago we asked Steve Goldberg from the Belly Up Tavern in Solana Beach why he chose Regents for his banking needs; here is the final video and what he had to say about Regents.


If you’re thinking to yourself, “this is too time consuming and sounds a little difficult,” Sidecar can help. We’ll help you succeed by learning about what your company stands for and creating the video you need to get the public’s attention.

Don’t believe a Video is worth your time? Here are just a few statistics that show how important video is becoming in today’s world:
  • Online video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
  • Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. (Comscore, 2012)
  • 93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)
  • Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010)