Remixed for the New Year

Drew Carey Show – People for Prez Remix

Frank Nash and Sidecar Productions came together once again to show the world that working-out, coupled with nostalgia and an underground remix, could take their project to the next level.  

The video takes the previously released remake of 5 O’ Clock World by Frank Nash and Eric Staley and adds an underground song by People For Prez with some serious remixing…er, editing.

Frank Nash and Drew Carey


This was Eric’s second time to the East Coast gym and fourth time collaborating with Nash and FNTS.  ”When you’re around him(Frank), you can’t help but get involved with whatever he has going on.  Dancing, lifting weights, singing at the top of your lungs–whatever it is… we wanted to showcase that infectious personality.” said the Director/Writer/Producer. “On the day of rehearsals, Frank hurt himself pretty bad, I was worried that the shoot could suffer.  The next two days Frank came in, nailed his lines, and his timing didn’t miss a beat. We believe this remix of the video shows his rock star personality, and the gym’s fun, energetic atmosphere.”

The video is part of a marketing campaign for the Boston area coupled with print, radio, and television spots airing all month. Frank speaks to trainers around the world about fitness, better living, and business. This video is him thriving in his element, his gym in Worcester, Massachusetts. Hip-Hop and high-energy.

Frank’s upcoming 30-second spots created for broadcast television  can be seen here (below) or on Charter Channel TV3 (channel 193), locally through social media advertising, or on the gym’s website.

FNTS 30 second broadcast commercial #1

FNTS 30 second broadcast commercial #2

5 O Clock Prez

Play 5 O Clock Prez by FNTS

Sandollar’s New Music Video: Beach-Rock-Guns?

Sandollar, a local San Diego band, and Sidecar Productions, a local production company, recently created an eye-catching and provocative video titled “Pouring Down” after the band’s recently released song off their 2014 album, Roller Coaster Ride.  The video showcases a boy’s hard life in a middle-class, white, single-family home.  The boy is picked on by his father, his sister and classmates, and when given the chance to act out in violence, the young man decides to go in a different direction. “We wanted to give both Sandollar’s fan group and a new audience something to think about,” said the video’s Director, Eric Staley.  ”The video is not saying whether gun control is right or wrong, but hopefully it can start a dialogue in this country about the violence and the hate being spread by those with access to guns.  People won’t change their deeply-rooted beliefs based on one video or film, but it is important to talk openly.”

Sandollar, Dylan and Eric of Sidecar



Sandollar’s “Pouring Down” is in their wheel house of beach-rock, but this catchy, ear-worm of a song further develops the band’s feel for crunching guitar solos and making the audience move.  Dave, the band lead guitarist, admitted, “We’re all excited about the release of the video, and while our band has different opinions, we all believe that kids should be kids and focus on doing what they do best–play.”  The other members in the band all agreed that their music is not about government issues, or political discourse, but they acknowledge that their songs aren’t performed in a bubble. “We create music to give people a chance to get away, a chance to turn up the radio and forget about their troubles.  Yes, their are themes of acceptance, and overcoming adversity but that is what music should be, a positive energy”  added lead-singer and keyboardist Baron Lunbeck. “We want to entertain, but at the same time, we aren’t just another pretty face,” laughed Henry Ortiz, the band’s drummer.

“Pouring Down” the single and Sandollar’s latest album on Pacific Records titled Roller Coaster Ride is available here, on iTunes.

Director talks with Kids




Sandollar the BandSandollar (from left to right)



Vocals, Keys: Baron Lunbeck
Lead Guitar: David Basham
Bass: Ian Thayer

Special thanks to the video’s sponsor:

Pouring Down Team







5 Business Lessons Learned While Working for my Dad

Happy Father’s Day and happy work-day to everyone.  Here is some of the business etiquette I learned from my father while working at The Staley Concern, a marketing firm in the central valley of California in 1995.

Ed Staley 1978 Ed Staley, Fisher Graphics, 1978

1. The client is first:  As a small business owner you are concerned with overhead, payroll and administration duties to name a few.  Your client has to know that you are just as concerned with the inner workings of their office as you are with yours.  This leaves your office work to the after-hours.  Monday through Friday is for your customers not for a small business owner.

2. Meeting face-to-face:  When my father needed something signed I or USPS could easily handle the task, but when his business needed to shine, impress or show the work, he was on his way over.  His clients ranged from Sacramento to Los Angeles.  It meant a lot of time in the car but now I was his co-pilot. Today, with Skype and cell phones (existed since the 1950′s), staying connected is easier but there is nothing like the shake of a hand and doing business face-to-face to truly understand your client’s needs.

3. No one can go it alone:  My father started his own business with a marketing degree and wanting more then to work for a large corporation.  He wanted to downsize and specialize but still needed graphic artists, production, market research and staff.  He went from being a cog to the engine itself.

His network was just as important as the work he created.  The central valley is a small network so he made sure to not undercut competition to be successful but to provide high-end professional work.  Over the years his competition would soon need his expertise and they would become clients because of good work not because of cut corners.

4. Good Customer Service is a rarity:  When picking up a out-of-house serviced computer I noticed the cover was bent and the screws didn’t line up. I mentioned this to the clerk so he took it into the back and proceed to pound it with a hammer in plain sight.  He was in his mid-thirties and when he brought it back to me, a 16 year old boy, I said “What are you doing? It’s a computer, not a car engine.”

“Well, it’s fixed now. Have a good day.”  I couldn’t believe the customer service he gave.  I told my dad when I got back to the office, I was fuming but he was glad I didn’t over react towards the sales clerk.  Later that day he wrote a letter explaining to the owner that he would pay for the horrible service he had received but he would never return to the store.

Months later I went back into the store for a small connector and didn’t have time to travel across town to their competition.  Above the work bench, behind the counter, was the letter my dad had written.  I guess the owner had posted it as a reminder to the people that work in the repair department to strive for better customer service. I remember my father’s advise back in the mid 90′s, “If you can combine customer service with the tech industry you would cut a path through the competition.”

5. It’s not always fun to be the boss:  Working long hours, going above and beyond and staying late is a requirement of all small business owners.  Reinventing yourself and keeping up to date on marketing practices, contracts and the latest social media trends can be exhausting so make sure it is something you love.

Eric Staley and Ed Staley 2013

Me and my father at my sister’s wedding in 2013.

Filming Without a Film Office

In 2012, after 4 years of raising funds, Sidecar Productions set out to shoot their first feature, Eternity: The Movie.  Unfortunately, earlier that year, funding had been cut to the San Diego Film Commission and the remaining staff was moved into the Tourism Authority Board.  Later that year the office officially folded and the four years of prepping to shoot in San Diego came to a head.

“We had no idea how crucial a central film office was to making a film until we tried to make Eternity without the San Diego Film Commission.” said Eternity’s producer Eric Staley.  

“A Film Commission facilitates all film productions in a given area. It helps communicate between the police, the city, event staff and mass transit.  It assists in coordinating locations and proper documentation for rights, permits and public safety.  Without a film commission you could have very large groups of people executing their projects with out concern for the surrounding area.  No paper trail to cease productions that damage parks waterways or city streets and no governing board over productions filming with unsafe practices or against union guidelines.” added the local producer.

Staley went on to point out an even bigger issue, “Without a local film office there is no liaison bringing in larger productions from outside San Diego.  This liaison helps productions work comfortably in our area bringing million-dollar budgets and hundreds of jobs to the city.”

Sidecar and their team spend a full year after filming to assemble footage, tracking down colorists, renting studio space to record the final soundtrack and finding professional post-houses to complete the film.  ”Most of this could have easily been accomplished with a film commission.” explained the film’s director, Ian Thorpe.

“With a film commission comes a large network experienced in creating and finishing films.  When we wrote Eternity we had our network of grips, directors of photography, colorists, and composers but sadly, without a county-wide film commission, these professionals have started to leave the area,” said the director.

Against all odds Eternity: The Movie opened in theaters across the U.S. and Canada in 9 cites in October of 2014.  ”It was a great experience filming in San Diego” said writer Joey Abi-Loutfi.  ”Great weather, beautiful people, and no traffic” boasted the LA native.  ”To have this playground only 70 miles from some of the largest blockbusters and to not utilize it would be a shame.”

Jon Gries answeres his phone on the set of Eternity: The Movie

Actor Jon Gries, of Napoleon Dynamite, answers his phone in his penthouse office. (Department of Transportation old building

Eric Staley and Francine Filsinger on Fox 5 News in San Diego

Sidecar Productions wins Feature of the Year in San Diego

San Diego, Ca – On March 7th, Eternity: The Movie picked up its second nomination and first award, Best Feature Film, at the San Diego Film Awards. Principal photography was completed in 2012 in San Diego County and released in theaters late October of 2014. Eternity: The Movie is the comedic story about the rise and fall of an R & B duo in the mid 1980s. “The film is similar to the look and sound of Hall and Oates and contains more heartbreak than a Richard Marx album,” noted the Encinitas based producer Eric Staley. Eternity also received accolades for its lead, Barrett Crake, its supporting actor, Myko Olivier, costume and makeup, production design, and editing. “It’s nice to be recognized for all of the hard work hundreds of people put in on the film,” acknowledged Director Ian Thorpe.

(From left to right) Director Ian Thorpe, Actor Jon Gries (Napoleon Dynamite), writer Joey Abi-Loutfi and Producer Eric Staley on the set of Eternity at the Department of Transportation building in Old Town San Diego.

(From left to right) Director Ian Thorpe, Actor Jon Gries (Napoleon Dynamite), writer Joey Abi-Loutfi and Producer Eric Staley on the set of Eternity.

Produced by San Diego’s Sidecar Productions, Eternity was produced in a multitude of San Diego communities, including Hillcrest (The Merrow on University), La Jolla, University Heights, Old Town, Point Loma, Downtown San Diego, Rancho Sante Fe, Santee, Encinitas (Lou’s Records), and Escondito. Staley, Thorpe, and writer Joey Abi-Loutfi were on hand to receive the award thanking family, friends, and the support of the San Diego film community. “We are truly blessed and have so many people to thank. No one can make a film alone. San Diego came out in support of creating this film and it is such an honor to receive this award.” Beamed Abi-loutfi.

Currently, Abi-Loutfi is writing a feature in hopes of working with actors Crake and Olivier again. Producer Eric Staley is assembling his first pilot episode, a drama to be filmed in San Diego revolving around the United States involvement in the Afghanistan War. Sidecar Productions continues to creates videos and web development for local corporations and looks forward to its next feature.

Sidecar Productions demo reel.

With 9 Cities to Open This Fall, Eternity Could Last Forever

Eternity Wide

NYC Opening – AMC Empire 25 Theater – October 17th

Eternity: The Movie, “The greatest 80′s movie to never have been made in the the 80s” Derek McCaw, Fanboy Planet.  A film captured by a team of 30, forged by a collaboration of post-production artists and delivered via independent networks will begin screening in New York City October 17th.  This 80′s comedy is set for their North American openings with musically charged scenes and ridiculous 80′s fashion.

Below the reviews of best electric knife is a list of events they have planned in the near future to kick off the release of Eternity: The Movie in North America.  Please join Sidecar Productions for pre-parties, question and answer sessions, and after parties all of which you can get invited via our Facebook events pages.  Add yourself and get invited to the Jam of the Fall, Eternity: The Movie, The North American Openings. Pages are updated daily. 

New York Opening – Oct 17th – AMC Empire 25 – Facebook Event

Los Angeles Opening – Oct 24th - Laemmle Music Hall – Facebook Event

Toronto Opening – Oct 24th - Carlton Cinema – Facebook Event

San Diego Opening – Oct 31st - AMC Mission Valley – Facebook Event

Portland Opening – Nov 1st - Clinton St. Theater – Facebook Event

Detroit Opening – Nov 7th - Cinema Detriot – Facebook Event

New Orleans Opening – Nov 7th - Zeitgeist Center – Facebook Event

Regina Opening – Nov 7th - Golden Mile – Facebook Event

Saskatoon Opening – Nov 7th - Roxy Theater – Facebook Event

* City’s Premiere of Eternity: The Movie

Kickstarter’s $50k to NYC’s AMC: Just a Dream in 2006

Eternity: The Movie showing at the AMC Empire 25 10.17.14


Here’s how it happened…roughly:

October 2006 – Sidecar Productions finished post production work on a second feature as editors and effects artists.  In a meeting the owners decided to seek out a writer to create a fun, energetic comedy for their next feature production.

March 2007 – Writer Joey Abi-Loutfi was hired to produce 5 treatments. One of these was a comedic look at the music industry in 1985.  The idea of a loner in the Los Angeles Valley creating heartfelt music about women who don’t like him struck a ‘cord’ with Sidecar and Joey began work on Eternity.

The first drafts were completed in 2008 by Joey.  Sidecar knew for this production to work the estimated budget needed to be reflected in the script. The development process had no funding so the team would meet on weekends to table read and compare notes.

April 1st 2012 - Sidecar Productions kicked off their Kickstarter campaign on April Fools day to raise over $50,000 to start pre-production of Eternity: The Movie. (then called Todd Lucas: Singer/Songwriter) With the help of producer Kevin Tostado and Kickstarter, the first of Eternity’s finances were in place. *

July 2nd 2012 – With additional funding made possible by private investors production began July 2nd starring Barrett CrakeMyko OlivierEric RobertsMartin Kove, and Jon Gries.

December 31st 2012 – The world got it’s first look at Todd Lucas in Eternity: The Movie.  The teaser released on YouTube pictured the loser Todd moving into Reseda from the mid-west and meeting the lovely Gina Marie.  He meets BJ and chaos ensues with the added cast members Tamzin Brown and Donna Ruko.

An old school look at Director Thorpe’s old school look at 1985.

March of 2013 – Eternity’s featured six songs were completed by Nick Faiella and Sean Walsh at Pulse Recordings under the supervision of TLMP in late March of 2013 allowing editors Eric Staley and Ian Thorpe to put the finishing touches on the first theatrical edit.

June 2013 – Focus groups set up by Craig Bentley of Imageworks and  American Dream Cinema had great results according to producer Eric Staley.  ”We learned what we could do and what didn’t work with the audience and the characters of Eternity.  It’s a shame, we lost a good amount of over the top drama we’d like to see, dead bodies, abs flexing from crying…you try and find that balance in a music-comedy” said Eric.

July 2013 - After the second rough assembly Sidecar recorded additional footage to complete the circle in Eternity: The Movie.  Some of the cast and crew were brought back to the Reseda Complex, filmed in University Heights, where the Director’s daughter got to make a cameo. The Ruby Room (now The Merrow) was again called upon for the production.

August of 2013 – Eternity: The Movie started as a block of marble.  All the footage, all the music, all the story line had to be condensed to hit the audience with the cocaine driven spirit of the mid-80s.  Director Ian Thorpe, producer Eric Staley and writer Joey Abi-Loutfi had the opportunity to do the final sculpting of their film 7 years in the making.

September 2013 – Enter Kevin Brough to take on the creating the sounds of 1985 as the film’s musical composer. Get Kevin’s songs on iTunes here, on Eternity: The Soundtrack. The film’s sound effect tracks were created by Sean Walsh and Will Hagan of Privet.

October 2013 – Colorist professionals Fancy Film Post Services got out their neon shades and gave the film it’s final polished-retro look.

December 2013 – The film’s first festival entries were sent out.  Cinequest in San Jose was the first to accept the film. “Bill and Ted’s Journey of Hall and Oates” remarked Robert Emmett of KJFC in an on-air interview with writer Joey and producer Eric during the festival.

March 2014 – September 2014: “It truly is flattering to be selected to these festivals after so many years of hard work.” said writer Joey Abi-loutfi when asked about their upcoming screenings at Outfest Los Angeles and AGLIFF in Austin on September 11th.

July 2014 – Director Ian Thorpe and  Barrett Crake gave audiences what they wanted (over 13,000 views) with Make Love, not Just Sex the music video.

Download “Make Love Not Just Sex” the mp3 for FREE here.

October 17th 2014Sidecar Productions and Vagrant Films Releasing and Publicity will premiere the film in New York City. “Releasing the movie theatrically has always been the goal, but to do it in New York at a great theater is truly special.  I am very thankful to everyone who has helped get us this far through their hard work and dedication.  Hopefully New York (followed by the rest of North America) is ready for this candy-colored ode to cheesy 80s R&B music.” commented Ian Thorpe Director of Eternity.

AMC Empire 25 will host the grand event with 80′s rockers, the film’s stars and special guests.  Join the mailing list here for updated information. More dates to follow.

Eternity: The Movie

facebook page - imdb page - Twitter page - YouTube page

Eternity: The Soundtrack on iTunes

Ryan Levey of VFRPR handles all North American bookings and releasing.  

Please contact Eric Staley for all international inquiries.

* Kickstarter rewards are scheduled for delivery late 2014.

Jason Kisvarday, Art Director on “Turn Down for What” DJ Snake and Lil Jon’s music video is up for a VMA.

Best Art Direction Nominees

Jason Kisvarday has wowed directors, talent and music video sets for years and is finally getting some of the recognition he deserves.  DJ Snake’s video “Turn Down for What” featuring Lil Jon has been nominated for a MTV Video Music Award for best art direction and Jason looks to be in the lead.  Utilizing puppetry, explosives and camera tricks DJ Snake’s “Turn Down for What” has the potential to really clean up at this years awards.  With other videos in this category relying on pop culture references such as Clueless (starring Alicia Silverstone) and Max Headroom, Snake’s video conjures up images of living in an over populated area with the blue collar working class cutting loose to the newest song featuring the hip-hop mogul.

The song is driven by the breaks, building energy and releasing it on the unsuspecting high-rise featured in this video.  The outcome is a crazed, crotch thrusting young man who convinces the other tenants to join him in his sexual dance.  The talent’s bodies are taken over by the bass from the song and their minds soon follow.  Jason’s use of everyday items to dress the sets (and many of my houses growing up) is mind blowing.  From the wood paneled walls of a single female’s home, to a family having a dinner together over a bowl of french fries, to a house party complete with red solo cups the viewer feels right at home.

This video isn’t the glitz and glamour that we are used to seeing in the hip-hop world, and this is probably why the video works so well.  Everyone from college students to mother’s with children can associate with the scenes.  Neighbors refusing to turn down music, parties down stairs that no one invited us too and using your living room to hang wet clothes.  This video is a drastic turn from other Lil Jon hits such as “Get Low” and “Snap Yo Fingers” that feature scenes with lap dances at the barber shop and groups of models dancing in their bikinis.  This video goes right to the source of a rapper’s fame, the working class. People who just want to turn up the music, dance, and forget the real world for 3 minutes.

Jason Kisvarday has a great chance to pick up some hardware this August 24th at the MTV VMAs.  Although this isn’t a voting category, my vote is for “Turned Down for What” featuring Lil Jon for best Art Direction.

Want to see the other nominees?

uNu – Ultrapack: Content for The San Francisco Tech Startup


In May of 2014, uNu (a San Francisco based company) hired Sidecar Productions to create, write, and produce a 30 second low-budget commercial to be aired at a Live 105 Bay Area concert event.  The commercial had to be written, filmed, and edited within two weeks of signing the agreement. Screen replacements needed to be added when the product arrived and it was not camera-ready but our in-house staff was able to solve the problem with After Effects and Mocha.  Within a week we had our script and began the pre-production process.  Actors, equipment, locations, crew, and catering had to be quickly assembled with a delivery date only a week away.

Production designer, Bryan Decker, was able to use a majority of the furniture found at the location.  By adding plants, a slider and some great soft lighting by DP Donnie Eastman, the shoot was dynamic and colorful. Here is the result:

After completing the 30 second commercial spot, the client asked us to create a 60 second overview.  This video was created to inform customers about the UltraPak when they visited the product’s website.  Sidecar wrote, directed and produced the following 60 second and 30 second spots.

The 30 second cut from the 60 second overview.


Please contact Eric Staley at Sidecar Productions to learn how we can help your product reach market.

(858) 384-9937