Remixed for the New Year

Drew Carey Show – People for Prez Remix

Frank Nash and Sidecar Productions came together once again to show the world that working-out, coupled with nostalgia and an underground remix, could take their project to the next level.  

The video takes the previously released remake of 5 O’ Clock World by Frank Nash and Eric Staley and adds an underground song by People For Prez with some serious remixing…er, editing.

Frank Nash and Drew Carey

 #wheresMimi

This was Eric’s second time to the East Coast gym and fourth time collaborating with Nash and FNTS.  ”When you’re around him(Frank), you can’t help but get involved with whatever he has going on.  Dancing, lifting weights, singing at the top of your lungs–whatever it is… we wanted to showcase that infectious personality.” said the Director/Writer/Producer. “On the day of rehearsals, Frank hurt himself pretty bad, I was worried that the shoot could suffer.  The next two days Frank came in, nailed his lines, and his timing didn’t miss a beat. We believe this remix of the video shows his rock star personality, and the gym’s fun, energetic atmosphere.”

The video is part of a marketing campaign for the Boston area coupled with print, radio, and television spots airing all month. Frank speaks to trainers around the world about fitness, better living, and business. This video is him thriving in his element, his gym in Worcester, Massachusetts. Hip-Hop and high-energy.

Frank’s upcoming 30-second spots created for broadcast television  can be seen here (below) or on Charter Channel TV3 (channel 193), locally through social media advertising, or on the gym’s website.

FNTS 30 second broadcast commercial #1

FNTS 30 second broadcast commercial #2

5 O Clock Prez

Play 5 O Clock Prez by FNTS

Sandollar’s New Music Video: Beach-Rock-Guns?

Sandollar, a local San Diego band, and Sidecar Productions, a local production company, recently created an eye-catching and provocative video titled “Pouring Down” after the band’s recently released song off their 2014 album, Roller Coaster Ride.  The video showcases a boy’s hard life in a middle-class, white, single-family home.  The boy is picked on by his father, his sister and classmates, and when given the chance to act out in violence, the young man decides to go in a different direction. “We wanted to give both Sandollar’s fan group and a new audience something to think about,” said the video’s Director, Eric Staley.  ”The video is not saying whether gun control is right or wrong, but hopefully it can start a dialogue in this country about the violence and the hate being spread by those with access to guns.  People won’t change their deeply-rooted beliefs based on one video or film, but it is important to talk openly.”

Sandollar, Dylan and Eric of Sidecar

(LEFT TO RIGHT) DIR. ERIC, LEAD GUITAR DAVE, BASS IAN,

RHYTHM MARCO, DYLAN, DRUMS HENRY, AND BARON VOCALS/KEYS.

Sandollar’s “Pouring Down” is in their wheel house of beach-rock, but this catchy, ear-worm of a song further develops the band’s feel for crunching guitar solos and making the audience move.  Dave, the band lead guitarist, admitted, “We’re all excited about the release of the video, and while our band has different opinions, we all believe that kids should be kids and focus on doing what they do best–play.”  The other members in the band all agreed that their music is not about government issues, or political discourse, but they acknowledge that their songs aren’t performed in a bubble. “We create music to give people a chance to get away, a chance to turn up the radio and forget about their troubles.  Yes, their are themes of acceptance, and overcoming adversity but that is what music should be, a positive energy”  added lead-singer and keyboardist Baron Lunbeck. “We want to entertain, but at the same time, we aren’t just another pretty face,” laughed Henry Ortiz, the band’s drummer.

“Pouring Down” the single and Sandollar’s latest album on Pacific Records titled Roller Coaster Ride is available here, on iTunes.

Director talks with Kids

DIRECTOR, ERIC STALEY, EXPLAINS TODAY’S PRODUCTION to his under-12 cast.

Thugs

“BULLIES” JAMES, CAMERON, AND AUSTIN.

Sandollar the BandSandollar (from left to right)

DRUMS: HENRY ORTIZ

RHYTHMS GUITAR: MARCO RODRIGUES

Vocals, Keys: Baron Lunbeck
Lead Guitar: David Basham
Bass: Ian Thayer

Special thanks to the video’s sponsor:

Pouring Down Team

STARRING:

STONE EASTMAN AS SCOTT

SIERRA BEGGS (NOT PICTURED) AS SARA

TOPHER DOUGLAS (NOT PICTURED) AS FATHER

BULLIES: AUSTIN MICHAEL OESTERLING, CAMERON JACOB, JAMES O’BRIEN

KIDS: DYLAN RODRIGUES, ANGELINA BARAJAS, KAIA JEPSEN, STELLA NOLL, CYANA MEDRANO, AND KAITLYN MCCORMICK

5 Business Lessons Learned While Working for my Dad

Happy Father’s Day and happy work-day to everyone.  Here is some of the business etiquette I learned from my father while working at The Staley Concern, a marketing firm in the central valley of California in 1995.

Ed Staley 1978 Ed Staley, Fisher Graphics, 1978

1. The client is first:  As a small business owner you are concerned with overhead, payroll and administration duties to name a few.  Your client has to know that you are just as concerned with the inner workings of their office as you are with yours.  This leaves your office work to the after-hours.  Monday through Friday is for your customers not for a small business owner.

2. Meeting face-to-face:  When my father needed something signed I or USPS could easily handle the task, but when his business needed to shine, impress or show the work, he was on his way over.  His clients ranged from Sacramento to Los Angeles.  It meant a lot of time in the car but now I was his co-pilot. Today, with Skype and cell phones (existed since the 1950′s), staying connected is easier but there is nothing like the shake of a hand and doing business face-to-face to truly understand your client’s needs.

3. No one can go it alone:  My father started his own business with a marketing degree and wanting more then to work for a large corporation.  He wanted to downsize and specialize but still needed graphic artists, production, market research and staff.  He went from being a cog to the engine itself.

His network was just as important as the work he created.  The central valley is a small network so he made sure to not undercut competition to be successful but to provide high-end professional work.  Over the years his competition would soon need his expertise and they would become clients because of good work not because of cut corners.

4. Good Customer Service is a rarity:  When picking up a out-of-house serviced computer I noticed the cover was bent and the screws didn’t line up. I mentioned this to the clerk so he took it into the back and proceed to pound it with a hammer in plain sight.  He was in his mid-thirties and when he brought it back to me, a 16 year old boy, I said “What are you doing? It’s a computer, not a car engine.”

“Well, it’s fixed now. Have a good day.”  I couldn’t believe the customer service he gave.  I told my dad when I got back to the office, I was fuming but he was glad I didn’t over react towards the sales clerk.  Later that day he wrote a letter explaining to the owner that he would pay for the horrible service he had received but he would never return to the store.

Months later I went back into the store for a small connector and didn’t have time to travel across town to their competition.  Above the work bench, behind the counter, was the letter my dad had written.  I guess the owner had posted it as a reminder to the people that work in the repair department to strive for better customer service. I remember my father’s advise back in the mid 90′s, “If you can combine customer service with the tech industry you would cut a path through the competition.”

5. It’s not always fun to be the boss:  Working long hours, going above and beyond and staying late is a requirement of all small business owners.  Reinventing yourself and keeping up to date on marketing practices, contracts and the latest social media trends can be exhausting so make sure it is something you love.

Eric Staley and Ed Staley 2013

Me and my father at my sister’s wedding in 2013.

Filming Without a Film Office

In 2012, after 4 years of raising funds, Sidecar Productions set out to shoot their first feature, Eternity: The Movie.  Unfortunately, earlier that year, funding had been cut to the San Diego Film Commission and the remaining staff was moved into the Tourism Authority Board.  Later that year the office officially folded and the four years of prepping to shoot in San Diego came to a head.

“We had no idea how crucial a central film office was to making a film until we tried to make Eternity without the San Diego Film Commission.” said Eternity’s producer Eric Staley.  

“A Film Commission facilitates all film productions in a given area. It helps communicate between the police, the city, event staff and mass transit.  It assists in coordinating locations and proper documentation for rights, permits and public safety.  Without a film commission you could have very large groups of people executing their projects with out concern for the surrounding area.  No paper trail to cease productions that damage parks waterways or city streets and no governing board over productions filming with unsafe practices or against union guidelines.” added the local producer.

Staley went on to point out an even bigger issue, “Without a local film office there is no liaison bringing in larger productions from outside San Diego.  This liaison helps productions work comfortably in our area bringing million-dollar budgets and hundreds of jobs to the city.”

Sidecar and their team spend a full year after filming to assemble footage, tracking down colorists, renting studio space to record the final soundtrack and finding professional post-houses to complete the film.  ”Most of this could have easily been accomplished with a film commission.” explained the film’s director, Ian Thorpe.

“With a film commission comes a large network experienced in creating and finishing films.  When we wrote Eternity we had our network of grips, directors of photography, colorists, and composers but sadly, without a county-wide film commission, these professionals have started to leave the area,” said the director.

Against all odds Eternity: The Movie opened in theaters across the U.S. and Canada in 9 cites in October of 2014.  ”It was a great experience filming in San Diego” said writer Joey Abi-Loutfi.  ”Great weather, beautiful people, and no traffic” boasted the LA native.  ”To have this playground only 70 miles from some of the largest blockbusters and to not utilize it would be a shame.”

Jon Gries answeres his phone on the set of Eternity: The Movie

Actor Jon Gries, of Napoleon Dynamite, answers his phone in his penthouse office. (Department of Transportation old building

Eric Staley and Francine Filsinger on Fox 5 News in San Diego

Maxboost and Ambrosia power – Case Study SCP

Ambrosia Video

In June of 2014 Sidecar Productions was hired to create two unique videos to create brand awareness for a tech start up in the San Francisco area.  Knowing that the client wished to add value to the project we created a script that was energetic, funny and modern.  Time constraints also added to the project’s needs with the product set to launch in less then two weeks.

Maxboost’s Brand Consultant, Marketing Director, and Sidecar’s Senior Project Manager, Eric Staley got together over Skype and hammered out two 45 second scripts that loosely would translate to two, one-minute videos for online distribution.  Bryan Decker, Sidecar’s Production Designer, hired Maddie Moon clothing to recreate the look and feel of a high-end fashion show while the show’s producer, Eric, reserved the locations, received and scheduled castings, and hired the 10+ person crew.

The crew consisted of a Director, a Director of Photography, an Assistant Camera Man, the Production Designer and an Art Assistant, a Lighting Technician, a Boom Operator/Audio Monitor, a Fashion P/A to help with wardrobe, a Hair stylist and a Makeup Artist.  Also, many on the Sidecar team helped with the production including a Graphic Artist and an Assistant Editor while in post production.  Having these resources helped us stay on time and on budget.

The result is a humorous video that has different levels of marketing, humor, and dialogue creating an environment that viewers want to watch over and over.  Please enjoy “Maxboost Power” and “Fashionable Slimcases” by Sidecar Productions.

Ambrosia and Maxboost videos by Sidecar Productions

uNu – Ultrapack: Content for The San Francisco Tech Startup

uNu

In May of 2014, uNu (a San Francisco based company) hired Sidecar Productions to create, write, and produce a 30 second low-budget commercial to be aired at a Live 105 Bay Area concert event.  The commercial had to be written, filmed, and edited within two weeks of signing the agreement. Screen replacements needed to be added when the product arrived and it was not camera-ready but our in-house staff was able to solve the problem with After Effects and Mocha.  Within a week we had our script and began the pre-production process.  Actors, equipment, locations, crew, and catering had to be quickly assembled with a delivery date only a week away.

Production designer, Bryan Decker, was able to use a majority of the furniture found at the location.  By adding plants, a slider and some great soft lighting by DP Donnie Eastman, the shoot was dynamic and colorful. Here is the result:

After completing the 30 second commercial spot, the client asked us to create a 60 second overview.  This video was created to inform customers about the UltraPak when they visited the product’s website.  Sidecar wrote, directed and produced the following 60 second and 30 second spots.

The 30 second cut from the 60 second overview.

 

Please contact Eric Staley at Sidecar Productions to learn how we can help your product reach market.

eric@sidecarproductions.com

(858) 384-9937

SidecarEric